Tuesday, April 02, 2013

Adfactors PR closes FY13 with a string of strategic wins

Adfactors PR, considered India’s largest PR agency, closed FY13 with a string of strategic wins from diverse sectors such as telecom & IT, energy, infrastructure, healthcare, travel & hospitality, automobiles, consulting and financial services, according to a press release available on the Company’s website.

The firm won over 15 strategic accounts including Bank of America, Bristol-Myers Squibb, Cairn India, Citibank, Essar Oil, GIFT City, Goa Tourism, Gujarat Gas, iGate, Lamborghini India, Merrill Lynch, PricewaterhouseCoopers India,  Rail Europe, S&P Dow Jones Indices,  UAE Exchange, Yamaha Motors and Vodafone India,.

Adfactors PR also supported some of the largest transactions in the capital markets last financial year including the initial public offerings of Bharti Infratel, CARE and PC Jeweller, the open offer of GlaxoSmithKline, and the rights offer of Network 18 Media. It also managed several other strategic projects in Public Affairs and Crisis 24x7 practices.

“Last year was a significant milestone in diversifying our practice and sectoral portfolio,” said Madan Bahal, Managing Director, Adfactors PR. “From a largely corporate and financial communications firm, Adfactors PR evolved into a multi-specialty firm. We now have market leading practices in six key sectors.”

These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year in an otherwise challenging economic environment, according to the press release.

“This is a reflection of the growing confidence of large Indian and multi-national corporations in the firm’s ability to conceptualize and execute PR campaigns that deliver a strategic advantage in the marketplace,” said Bahal.

In FY14, the firm plans to strengthen new practice areas like Consumer, Public Affairs and Corporate Social Responsibility.

Adfactors PR serves over 260 retained clients and has an employee strength of 320 consultants.