Sunday, February 22, 2015

PR, management lessons from acclaimed 9-year-old entrepreneur

At the age of nine, Alina Morse of Wolverine Lake, Michigan, is already an acclaimed entrepreneur in the US, winning success and admiration with her innovation. She has invented a line of lollipops promoting healthy teeth for children. Helping her in the invention is her father, Tom Morse, a former consultant to Deloitte for its Consumer Packaged Goods clients.
Her brand, Zollipops, a sugar-free lollipop containing sugar alternatives erythritol, xylitol and stevia, “helps strengthen the enamel”, reports Lauren Abdel-Razzaq in The Detroit News. With a $7,500 investment, Alina sold $70,000 in Zollipops last year.  
Also, there is a lot that business leaders can learn from her. The Chief Executive magazine lists eight basic business lessons from Alina for CEOs and business chiefs. The lessons are: 1. be enthusiastic about your product or company; 2. have a strategy for wowing the media -- especially in this era of viral and digital marketing, it’s crucial for a new company to get a foothold in the news and entertainment media; 3. start the nurture process early; 4. write down or verbally record every idea, no matter how small for potential customers, new products and new businesses; 5. solve a problem or create a need; 6. question the norm; 7. plan your expansion opportunities; 8. think globally. 
That Alina pursues ‘Performance with Purpose’ very seriously has been reinforced by the fact that she has earmarked 10 per cent of her profits for CSR in an area which is relevant to her business: organizing oral hygiene programmes in the neighbourhood schools. 


Blogger Geeta Singh said...

Thanks for this nice information regarding Public Relations Agency.

Blogger Gruhkhoj Kolhapur said...

Great information shared here. If you are looking for residential, commercial property(brokerage free) then your search is over now because we gruhkhoj provides best commercial office shops properties at affordable rates. Thanks for sharing. Real Estate Pune

Blogger Coach Jaykumar said...

Its very informative and i am sure it will help many other people like the way it helps me. Thanks for the information.Leadership coach India | Executive coaching Bangalore

Blogger Prima Source said...

A very interesting article. The insights are really helpful and informative. Thanks for posting.Service Level Agreement India | Technology Trends India

Blogger The Jigsaw said...

Well I definitely enjoyed studying it. This post provided by you is very helpful for accurate planning. Corporate Movie || Corporate Video || Ad Films Maker

Blogger prad jeddy said...

Good post. I like this post a lot. I also want to share something that brandharvest is the leading brand consultancy india.

Blogger gunjan mukherjee said...


Blogger Michael Parker said...

Very informative information about PR, I like this.

Event Organiser Singapore

Blogger Avinash Dwivedi said...

I praise your hard work that make this blog useful in the Media Technology Market Research.

Really a nice blog.

Media Technology Market Research

Anonymous Anonymous said...

Thanks for this nice information...
Public Relation Firms in India

Blogger Shekar Rangarajan said...

Thanks for this great information. That’s a awesome article you posted. I found the post very useful as well as interesting.

top strategy consulting firms in india
management consulting firms in india

Blogger Sonu Kumar Singh™ said...

List of Best Dofollow Social Bookmarking Sites 2015 Updated | Professional SEO interview question and answers !! | Top 15 Most Popular Video Submission Websites | Top 30 Photo Storage,Posting And Sharing Sites

Anonymous Anonymous said...

Very information post you have shared. I really enjoyed this while reading. We are also working with Public Relations Companies Singapore.

Blogger Coach Jaykumar said...

Wonderful blog & good post.Its really helpful for me, awaiting for more new post. Keep Blogging!
CEO coaching India | Leadership coach India

Blogger Prescilla Priyanka said...

Great information provided. I appreciate your work. I like the way you write. Awesome, keep it up.
Communication Skills Training in Bangalore | Presentation Skills Training Bangalore

Blogger James Noa said...

I moved on very much after reading its far-famed website and blogsite. In this particular website we are taking Business between Saudi Arabia and United States into consideration how these countries all operate as well as manage the important things at ease. There are crucial facts Investing Saudi Arabia which all needs to be considered and once we all follow these things it will help the business as well as enhance all other possibilities to better new ways. For further info you will have to log in its website

Blogger Narendra Maharashtra Directory said...

Thanks for sharing Informative blog with us.
industrial shredder for sale india || hard disk degausser || industrial shredder || industrial shredder


Post a Comment

<< Home