Blogging and HR
Among the Indian entities doing this are JWT, Frito-Lay and Motorola.
By October 2006, JWT’s blog would up. “We didn’t want to be left behind and miss out on this highly interactive medium, which can get in touch with an extremely active talent,” says Sapna Srivastava, HR Head, JWT India.
Fritolay India will have a similar blog in two months. A brainchild of the company’s HR head, Abhijit Bhaduri, it will seek to attract job seekers, among other things.