Sunday, February 24, 2008

Jet Airways hires RC&A and BBS to handle Southeast Asia PR

Jet Airways has appointed Rick Clements & Associates (RC&A) and Baldwin Boyle Shand (BBS) to handle its PR activity in Southeast Asia, reports PRWeek.

Rick Clements, who was VP of public affairs for Singapore Airlines, and BBS, which also has experience with SIA as a client, have a brief to create greater exposure for the Jet Airways brand in the region.

“We are delighted to join Jet Airways at such an exciting time in their development. This is an airline that is really expanding fast and we look forward to help increase its public awareness in the region,” said Piet de Jong, General Manager of BBS.

Gerry Oh, Regional Vice President, Southeast Asia, Jet Airways, said: “Both Rick Clements and BBS collectively have a wealth of experience in helping to positively build the profile of a global aviation brand. Such experience will be invaluable to help increase and build the profile of Jet Airways as one of the fastest growing premium international airlines.”