Friday, May 19, 2006

Brodeur Asia ropes in Rick Allen

Brodeur, a leading strategic communications agency within the Omnicom Group and part of Brodeur | Pleon Worldwide, has announced that industry veteran Rick Allen has been hired to become President of Brodeur Asia, effective August 2006.

Allen will be responsible for growing Brodeur's brand and operations in Asia. He will be based in Hong Kong and report to Brodeur CEO Andrea Coville.

Brodeur currently serves clients in Asia through its partnerships and equity investments in 13 markets, including Brodeur Incomm (Korea) and Brodeur India.

"Rick's background is perfect for developing our Asia network into a cohesive, regional operation," said Coville. "He has two decades of experience in creating multi-country programs for clients. His marketing background aligns perfectly with what our clients are asking for -- a public relations approach to building brands."

Allen has more than 23 years of experience in sales and marketing. He is currently Managing Director of the EBA Group.