Tuesday, September 11, 2007

PR a noble profession today: M V Kamat

Renowned journalist and Prasar Bharati Chairman, Dr M V Kamat has said public relations commands respect today as a noble profession like journalism.

PR is meant not just to sell a concept or an idea, but to educate, enlighten and empower the masses, he has said.

In his key-note address at the inauguration of Manipal chapter of Public Relation Council of India, Dr Kamat has said Swami Vivekananda and Mahatma Gandhi were India's 'two great PR experts'.

Presiding over the function, Manipal University Pro Vice Chancellor, Dr H S Balla announced that a diploma course in public relations would commence at the Manipal Institute of Communication from the next academic year.