Public relations and corporate social responsibility

The public relations industry and the media – particularly those media groups that are great votaries of development communications – should try and focus on social issues.

Among the serious problems facing the country is gender imbalance. Jatinder Vijh raises a pertinent question, “The female-male ratio is falling drastically in India, especially in northern sates like Punjab and Haryana. Can we in PR take it as a challenge to correct the pro-boy child bias of the people? It is high time such corporate social responsibility issues are taken up by corporates.”

Vijh would like July 1, birth anniversary of Kalpana Chawla, to be dedicated as ‘Happy Daughters Day’.