Tuesday, May 23, 2006

PR can make or break a brand: Girish Rao

Girish Rao, Vice-President, Sales and Marketing, LG Electronics India, tells exchange4media:

The PR industry is establishing itself at a very fast pace and the functions are gradually shifting from operations to strategy. Building and enhancing brand image and planning fresh marketing strategies are the new facets of PR.

Internet PR is one of the fastest growing functions of public relations today. Globally, e-PR has grown tremendously and has a wide-reaching audience. LG itself has a robust e-PR mechanism in place and its headquarters in Korea monitors the same.

Just like any other subset of marketing, the challenge is to make the corporate world realise that PR can make or break a brand. PR complements advertising when it comes to visibility, brand awareness and enhancing the brand equity of a corporate.