Wednesday, April 05, 2006

Public relations: India ropes in US firms

K S Subrahmanya writes in Deccan Herald:

India is set to launch a concerted public relations campaign to win over a large number of ‘undecided’ and sceptical US Congressmen even as US Secretary of State Condoleezza Rice approaches Capitol Hill on Wednesday to sell the landmark Indo-US nuclear deal.

Over the next two weeks, Delhi will play host to three US Congressional delegations in an effort to secure their support for the deal. In Washington, India has engaged the services of three firms to enlist support for the deal…

The US firms hired include Barbour, Griffith & Rogers and Patton Boggs. They will lobby support in House of Representatives and Senate.

Pro-India business interests are backing this exercise.

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