Wednesday, March 22, 2006

Adfactors PR joins global partnership of independent consultancies

Adfactors Public Relations has joined Public Relations Organisation International (PROI), one of the world's top five independent PR partnerships, as an alliance partner in India.

PROI has 38 partners in more than 72 cities in 25 countries including the USA. PROI’s fee billing in 2005 was US$170+ million. The organization has over 2,000 clients and 1,525 consultants. The partner agencies are either the leading or one of the top firms within their market.

“I was very impressed by Adfactors, which, I believe, would be a very suitable partner for PROI,” says Jean-Léopold Schuybroek, President, PROI.

“The decision to join PROI was driven by our efforts in creating a global delivery capability for our clients,” says Madan Bahal, Managing Director, Adfactors Public Relations. “Compatibility with our PROI partners worldwide was a key factor in choosing the international consultancy.”

The move to join PROI comes close on the heels of Adfactors Public Relations creating its presence in Singapore, Dubai and Canada.

Adfactors Public Relations is amongst the leading public relations consultancies in India. The firm’s practice focus includes corporate communications, investor communications, technology communications and public affairs.

The consultancy has a presence in 12 markets of India and three overseas locations -- Singapore, Dubai and Toronto.

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