Thursday, April 06, 2006

Public Relations: India accreditation move

Public Relations Council of India (PRCI), a registered body of PR and communications professionals, has initiated the process for accreditation of PR professionals in India.

M B Jayaram, Chairman, National Governing Council, PRCI, has said, "Today, the PR profession is emerging as a management function… In other developing and developed countries, PR professionals are accredited to independent bodies to improve the quality of profession. In those markets, only accredited professionals are preferred."

S D Reuben, President, National Executive, PRCI, said that an expert committee headed by M B Jayaram and an expert sub-committee led by independent senior professionals under the Chairmanship of K Srinivasan, Prime Point Foundation, Chennai, have been constituted to study the practices prevailing in other countries and to suggest procedures for implementation in India.

The sub-committee report will be ready in June.

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