Wednesday, June 21, 2006

PR will see exponential growth

“The PR industry in India will mature,” says Tara Kapur, Vice-President, Euro RSCG PR & Event, in an interview with exchange4media’s Pallavi Goorha. “There would be consolidation with the big global consultancies on the one hand and the ‘boutique’ specialist agencies on the other. Besides, there will always be small-time freelancers.”

With over two decades' experience in marketing and PR, Tara has worked with clients like World Gold Council, Philips, Singapore Tourism Board, SBI Capital Markets, SBI Mutual Fund, IL&FS, Reckitt Benckiser, Seagrams, Glaxosmithkline, Britannia and Godrej.

Tara feels the industry will also become more professional. “There will be higher standards of delivery and wider use of evaluation tools,” she says. “There will be exponential growth. More and more companies will appreciate the value PR brings to their communications.”

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