Tuesday, June 13, 2006

PR for Pfizer’s anti-smoking drug

Pfizer is gearing up for the launch of its anti-smoking drug.

The prescription drug, known as Chantix in the US, is expected to be a blockbuster. It received the Food and Drug Administration (FDA) approval last month.

PRWeek reports that the company has roped in Edelman to manage communications for the product across the globe, except in the UK, where the mandate would be with Just Health PR.

Till February this year, Chandler Chicco Agency worked on the product.

8 Comments:

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Blogger hobbit said...

Hi Sai
Just wondering if there would be any big differences between this new drug and the other anti-smoking drugs already in the market. May be it is just the manufacturer's brand name!

Any idea who will handle it in India? I heard Edelman has an alliance in Mumbai. Are you handling it?

09:49  
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Blogger J S Sai said...

Till now the anti-smoking drug market in the US is dominated by OTC products… Chantix is a prescription drug which mimics nicotine in the body.

We are not handling this product. Edelman has a tie-up with R&P Management Communications Pvt. Ltd. Maybe they will manage it.

04:47  
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Anonymous adverlicious said...

For the curious, Chantix advertising is just starting to appear in the US market. Online ads, albeit unbranded, abound for the drug with consumer-style testimonial quips:

http://adverlicio.us/pfizer_chantix_ive_tried_to_quit_728x90_unbranded

http://adverlicio.us/pfizer_chantix_im_ready_to_think_about_quitting_728x90_unbranded

with lots more here:

http://adverlicio.us/topic/chantix

I'm fascinated by the opportunity to watch a mega-launch by one of the smartest pharmas in the business.

Enjoy!

18:50  
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Blogger Powell Gray said...

Chantix is available in all licensed pharmacies in many countries of the world. It is also available online as many licensed sources sell it by providing professional services. This process may require you to do an online consultation that is a process similar to doing a face-to-face consultation with a doctor, but cannot replace it. http://www.chantixhome.com/

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