Tuesday, June 13, 2006

PR for Pfizer’s anti-smoking drug

Pfizer is gearing up for the launch of its anti-smoking drug.

The prescription drug, known as Chantix in the US, is expected to be a blockbuster. It received the Food and Drug Administration (FDA) approval last month.

PRWeek reports that the company has roped in Edelman to manage communications for the product across the globe, except in the UK, where the mandate would be with Just Health PR.

Till February this year, Chandler Chicco Agency worked on the product.


Blogger hobbit said...

Hi Sai
Just wondering if there would be any big differences between this new drug and the other anti-smoking drugs already in the market. May be it is just the manufacturer's brand name!

Any idea who will handle it in India? I heard Edelman has an alliance in Mumbai. Are you handling it?

Blogger J S Sai said...

Till now the anti-smoking drug market in the US is dominated by OTC products… Chantix is a prescription drug which mimics nicotine in the body.

We are not handling this product. Edelman has a tie-up with R&P Management Communications Pvt. Ltd. Maybe they will manage it.

Anonymous adverlicious said...

For the curious, Chantix advertising is just starting to appear in the US market. Online ads, albeit unbranded, abound for the drug with consumer-style testimonial quips:



with lots more here:


I'm fascinated by the opportunity to watch a mega-launch by one of the smartest pharmas in the business.


Anonymous Anonymous said...

Chantix is available in all licensed pharmacies in many countries of the world. It is also available online as many licensed sources sell it by providing professional services. This process may require you to do an online consultation that is a process similar to doing a face-to-face consultation with a doctor, but cannot replace it. http://www.chantixhome.com/

Blogger oakleyses said...

kate spade outlet, gucci handbags, burberry pas cher, longchamp outlet, jordan pas cher, ray ban sunglasses, ugg boots, louboutin pas cher, nike roshe, christian louboutin uk, oakley sunglasses, tory burch outlet, tiffany jewelry, prada outlet, nike air max, oakley sunglasses, nike free, christian louboutin, polo outlet, oakley sunglasses, longchamp outlet, ray ban sunglasses, nike air max, longchamp outlet, ugg boots, prada handbags, chanel handbags, oakley sunglasses wholesale, longchamp pas cher, polo ralph lauren, cheap oakley sunglasses, louis vuitton, replica watches, christian louboutin shoes, nike outlet, nike free run, christian louboutin outlet, louis vuitton, uggs on sale, polo ralph lauren outlet online, michael kors pas cher, jordan shoes, louis vuitton outlet, louis vuitton outlet, sac longchamp pas cher, ray ban sunglasses, louis vuitton outlet, replica watches, tiffany and co

Blogger oakleyses said...

ray ban uk, nike air max, kate spade, michael kors outlet, hogan outlet, north face, true religion jeans, hollister uk, uggs outlet, true religion outlet, polo lacoste, replica handbags, true religion outlet, new balance, nike tn, michael kors, abercrombie and fitch uk, vans pas cher, michael kors outlet, nike roshe run uk, hollister pas cher, sac vanessa bruno, michael kors outlet online, ray ban pas cher, burberry handbags, burberry outlet, ralph lauren uk, coach outlet store online, mulberry uk, nike free uk, michael kors outlet online, oakley pas cher, coach purses, uggs outlet, michael kors outlet, lululemon canada, north face uk, nike air force, converse pas cher, timberland pas cher, nike air max uk, michael kors, michael kors outlet online, nike air max uk, nike blazer pas cher, michael kors outlet online, coach outlet, true religion outlet, sac hermes

Blogger oakleyses said...

nike trainers uk, ghd hair, asics running shoes, new balance shoes, wedding dresses, insanity workout, vans outlet, soccer shoes, hollister, beats by dre, north face outlet, baseball bats, jimmy choo outlet, north face outlet, louboutin, oakley, hollister clothing, hermes belt, ferragamo shoes, celine handbags, abercrombie and fitch, reebok outlet, ralph lauren, chi flat iron, nike air max, bottega veneta, hollister, mcm handbags, giuseppe zanotti outlet, vans, iphone cases, timberland boots, converse outlet, converse, nike roshe run, instyler, mac cosmetics, gucci, soccer jerseys, babyliss, nike huaraches, lululemon, mont blanc pens, nfl jerseys, p90x workout, nike air max, ray ban, longchamp uk, valentino shoes, herve leger

Blogger oakleyses said...

links of london, swarovski, coach outlet, louis vuitton, canada goose outlet, pandora jewelry, juicy couture outlet, ugg,uggs,uggs canada, thomas sabo, swarovski crystal, moncler, barbour uk, ugg,ugg australia,ugg italia, canada goose, louis vuitton, pandora jewelry, canada goose, pandora uk, supra shoes, toms shoes, doudoune moncler, louis vuitton, marc jacobs, wedding dresses, louis vuitton, canada goose uk, lancel, moncler outlet, hollister, canada goose, pandora charms, moncler, moncler, moncler uk, juicy couture outlet, canada goose outlet, louis vuitton, canada goose jackets, montre pas cher, ugg pas cher, canada goose outlet, moncler, ugg, karen millen uk, moncler outlet, replica watches, ugg uk, barbour


Post a Comment

<< Home