Wednesday, June 14, 2006

Hyundai and public relations

Arvind Saxena, VP, Marketing & Sales, Hyundai Motor India, tells exchange4media:

“Hyundai was the first company to create a car after listening to customers. We created the Santro Zing after listening to our customers.”

Hyundai continues to reach out to customers before planning new car launches, and Saxena says “customers really appreciate” this. He says it is the biggest reason for the company’s success in a short span of time.

I have been using Hyudai cars myself, and have been impressed with their work. Particular mention must be made of their gesture of announcing free services for flood-hit cars in Mumbai in July 2005.

5 Comments:

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Blogger hobbit said...

hi again
just wondering - hyundai's great, but would they clarify if it is a genuine problem about Hyundai Santro's failing to start. I thought this was an individual car battery problem initially, but have heard this on too many occassions, from even new santro owners. The car would have to be left for around 10 minutes then it would start again.

It is just like maruti zen having a problem with its back gear. Again heard on too many ocassions. Maybe they could consider this a genuine customer feedback and perhaps take a look.

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