Friday, January 23, 2009

Raghav Bahl’s inspiring mail

Network18 Group Managing Director Raghav Bahl’s internal mail would inspire a lot of entrepreneurs in these tough times. Among the Group’s channels are channels CNBC TV 18 and IBN7 partner. Excerpts from a report in exchange4media:

For us at Network18, it was an year in which we proved to the world that tough times will inevitably separate the Winners from the Quitters. Thanks to your unremitting focus, grit and sheer slog, we are ending 2008 as the redoubtable Winners on India’s media landscape. When the rest of the pack ran for cover, we pulled off two of the most spectacular launches ever – Colors’ meteoric rise has acquired a ‘legend’ of its own, and has outflanked entrenched portals from media groups five times our size.

At Network18, we converted it (the tough year) into an opportunity by folding back into our core, by ruthlessly trimming frills and wastage. We empowered our teams even more, we decentralized the ‘challenge of survival’ by urging you to come up with the solutions, you to pump more efficiency into your operations, you to see how much more could be done with less. And that’s why we shall end 2008, the year of crises and firefighting for most, but a year of crises and opportunity for us.

Let us not ‘con’ ourselves into believing that bright sunshine is just a couple of hours away. 2009 will be a tough year, an year in which we will have to consolidate upon the ‘crisis gains’ of 2008, an year in which we will have to become even more efficient and conscious about how we deploy our resources, an year in which we may have to patiently wait for visible/ exhilirating success to return, an year in which we will be severely challenged to squeeze every penny, every camera and editing machine, every megahertz, every kilobyte, every square inch of carpet area, every LCD screen, every litre of petrol, every perk…

But let’s not ‘con’ ourselves again with any despair. We shall win even bigger in 2009, our media assets will become larger, more influential, packing greater punch. We shall put even more blue sky between the Winners and Quitters.


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