Monday, October 27, 2008

Focus on corporate communications: PR firm Blue Communications bags Maersk Logistics

The AP Moller-Maersk Group is giving increasing importance to public relations in the Asia-Pacific region.

Maersk Logistics has appointed Blue Communications as its PR partner in Asia-Pacific to raise the profile of its business across the region.

The appointment extends Blue’s relationship with the AP Moller-Maersk Group. In July this year, the Group also appointed the agency for its Maersk Line container shipping business.

Both briefs will focus on stakeholder engagement initiatives to enhance each brand’s corporate positioning throughout the region, reports Kenny Lim in Brand Republic.

The public relations agency will work with the logistics firm’s communications team, plus regional and country managers to promote its brand among blue-chip organisations and SMEs in areas such as supply chain management, warehousing and distribution.

Programmes will be tailored according to the maturity of Maersk’s business objectives in key markets such as Singapore, Malaysia, Indonesia, Thailand, Vietnam and Australia.

Blue Communications MD Karen Flynn attributed the win to “the level of strategic consultancy and exceptional execution capabilities of our team in Singapore”.


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