Jonathan Shore takes over as CEO of Vaishnavi Corporate Communications

Vaishnavi Corporate Communications has appointed Jonathan Shore, former CEO of Cohn & Wolfe, as CEO.

Shore presides over a staff of 300, and is based in Delhi.

Vaishnavi Corporate Communications services the Tata Group. The company has created a subsidiary, NeUcom Consulting to managing communications for Reliance Industries Limited.

Part of Shore’s brief is to look at how to meet the international needs of the company’s clients, which include Qatar Airways, Reed Exhibitions and Ebay, reports PRWeek.

”India has gigantic potential,” Shore told PRWeek. “It has the highest calibre of people which is a tribute to the wonderful education system here and the scale of the opportunity is immense.

“Look at the recent evidence of Indian businesses’ international expansion. The time has finally come for Indian business to be on the world stage.”

Shore headed up Cohn & Wolfe’s UK business for five years, before leaving last November.

He then took what he described as ‘a wonderful mid-career break’ prior to joining Vaishnavi Corporate Communications.

He was widely respected in the UK public relations industry and praised for being an ‘inspirational maverick’.

He was replaced by former Freud Communications MD Fiona Noble this summer. Cohn & Wolfe is now in the process of merging with sister company GCI.