WPR, LEWIS PR form alliance

Strategiy reports:

Dubai-based WPR Limited and LEWIS PR, the global public relations consultancy with a wholly-owned network of 21 offices in 14 countries, have created a new alliance covering the Middle East.

WPR will offer support for LEWIS PR clients in the region. The latter will service WPR clients in countries where LEWIS has a fully-owned subsidiary. LEWIS’ network extends across the US, Europe, India, Far East and Australia.

WPR is already working with the LEWIS PR office in London on Orange Business Services, part of France Telecom.

The exclusive, renewable agreement is for an initial 12 months.

Andres Wittermann, Vice President Europe – LEWIS Global Public Relations, comments: “The Middle East is an increasingly attractive and important market for many of our multinational clients, and the relationship with WPR in Dubai adds a new dimension to our network and greater regional capabilities in serving the LEWIS PR client base. Our experience of working with WPR on Orange Business Services has been very positive, and we look forward to building on this.”

Jonathan Walsh, Managing Director of WPR, adds: “WPR is delighted to be working with a world-class agency with multinational clients who are attracted to the Middle East. The alliance with LEWIS PR creates a gateway through which business can flow in either direction, although we expect most of this to be inbound to the Middle East. The relationship will create another platform for the further growth and development of WPR whilst extending LEWIS PR’s reach into the region for its client base.”