Hoffman’s new Asia Pacific MD

The Hoffman Agency, a global public relations firm focused on the high-tech industry, has announced that Susan Tomsett will be the company's new managing director for Asia Pacific. Tomsett will begin her post on August 1, 2006.

Tomsett brings 15 years of experience in Greater China to the role. Most recently, she was chief operating officer of Burson-Marsteller Greater China where she oversaw a client portfolio of $8 million and 120 account professionals.

Her clients have included technology companies ranging from Microsoft to Qualcomm to Yahoo! to Intel. She also has experience beyond the technology sector with clients such as British Petroleum, Unilever,Wal-Mart and Virgin Atlantic.

"We're delighted that someone of Susan's caliber and experience will be leading our charge in Asia Pacific," said Lou Hoffman, CEO of The Hoffman Agency.

"Technology is changing nearly every industry in the world, and has become a key economic driver in Asia," said Tomsett. "I look forward to being part of a vibrant and entrepreneurial organization at the core of high-tech communications in the region."