Thursday, August 03, 2006

Text 100 forays into non-tech PR

Sumita Patra reports in exchange4media:

Technology PR consultancy, Text 100, has set up a wholly owned generalist PR consultancy, Vox PR. The new entity commenced operations on August 1, 2006.

Giving the reason for setting up Vox, Zacharia James, Managing Director, Vox Public Relations, and President, Text 100 Group-India, said, “The PR industry in India is witnessing a phase of rapid growth, and is steadily maturing… Text 100 is in its 10th year of operations, and witnessing strong growth. We felt that the time was just right to explore additional avenues for growth, and invest in a brand that would allow us to offer our services to companies outside the technology sector.”

Headquartered in Delhi, the new PR firm also has offices in Mumbai and Bangalore.

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