Thursday, August 31, 2006

Power of new PR

From the West to the East to the Middle East…, the prophecies are getting bolder. The New Media will rule the roost, several experts have been predicting.

“People are talking about New PR,” says Alexander McNabb in CampaignME. “And no, it's not a reaffirmation of PR with added truth or something daft like that. New PR is about using the new communications techniques of today's world, the web and mail, RSS, blogs and wikis.”

Make no mistake. As we have been discussing in this blog, technology is bringing about radical changes in message delivery and reception. Unless we wake up now, our message will have no medium.


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