Wednesday, August 30, 2006

Ethical reasoning: PR professionals score high

A study on ethical reasoning ranked PR professionals at number six -- behind seminarians and philosophers, medical students, practicing physicians, journalists and dental students and ahead of nurses, graduate students, undergraduate students, accounting students, veterinary students and Navy enlisted men.

The study had been conducted by journalism professors Lee Wilkins and Renita Coleman. They interviewed 129 PR pros at PR firms in the US in recent months, according to Jack O’Dwyer of

At the bottom, ranking 15 to 19 were business professionals, business students, high school students, prison inmates and junior high students.
Seminarians/ philosophers had an ethical reasoning score of 65.1 while PR pros registered 46.2% and prison inmates 23.7.


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