Dovetail PR into marketing: Jain

Archana Jain, Managing Director, PR Pundit, says that “norms rendering PR as distinct from marketing are no longer appropriate in this age of consumerism, in which consumers aggregate all messages in making a decision to interact with the brand or company”.

In an interview with Ashish Pratap Singh of exchange4media, she says, “Since marketing and communication is all about perceptions and not a battle of products, we believe in winning the battle of perceptions creatively. Thus, we pursue a systematic approach to gaining insights that drive ideas and creativity for effective, smart PR campaigns to build brand reputation. We strive to communicate brand promises in a fresh and relevant manner.”