Wednesday, December 09, 2009

RK Swamy Media Group’s invaluable Media Market Guide

The 12th edition of RK Swamy Media Group’s Media Market Guide India 2009 has been released. The Guide is a ‘handy reference book for media and advertising professionals”.

“The Market Guide offers all the relevant information on markets and media in a crisp and easy-to-use format,” according to exchange4media. “Be it market demographics, audience description, information on various media, down to even a very succinct section on penetration and usage of products, the Guide has it all. In addition, important information compiled from various sources is given in the form of snippets for quick reference.”

R K Swamy BBDO Senior Advisor P R P Nair is quoted as saying, “The pocket guide is always useful when you need to access information during meetings with your clients and colleagues. With this thought in mind, we came up with the concept of a pocket handbook over a decade ago. The growing demand for the Guide each year has encouraged us to improve on the content and the value it brings to its users. It encompasses our 15 years of deep understanding and experience of the market and media scenario.”

RK Swamy BBDO makes this Media Market Guide available free of cost to clients and media owners. Professionals interested in this may write from their official mail ID with their names, designation and phone number to:


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