Sunday, August 09, 2009

Chinese are superior marketing professionals

Marketing professionals in China would put their counterparts in the US and the UK to shame, according to Mark Ritson, consultant to some of the world's biggest brands, in

In Shanghai, the evolution of marketing skills in executives trained by Ritson has been very impressive. “Before my eyes they have transformed from anxious graduate students with no practical experience into the best marketers I have ever seen,” says Ritson. “I have been a marketing professor for 12 years and taught all over the world, but it is only in China where I have seen my instruction executed to perfection in the field.”

Narrating an anecdote related to WuMart, the Chinese Wal-Mart, Ritson says that the Chinese should not be understimated. “The 21st century belongs to China, and there is not a lot anyone in the UK or the US can do about it,” says Ritson. “It's time for new leaders. They are on the way.”


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