Yatish Rajawat on the power of Indian language media

exchange4media’s Swapna Rahul Shah interviews K Yatish Rajawat

K Yatish Rajawat is the Editor-in-Chief of Business Bhaskar, published by the Dainik Bhaskar Group of Publications. Business Bhaskar’s growth has been phenomenal. Today, it is the largest Indian language business newspaper. Rajawat conceptualised, developed and rolled out Business Bhaskar in more than 17 cities, seven editions and six states in a record time of just three months.

He has a rich and diverse professional experience, along with the privilege of working with leading media conglomerates in India. Prior to joining Business Bhaskar, Rajawat had worked with Businessworld as an Associate Editor and with The Economic Times as Editor - Knowledge & Technology. He had also worked with The Hindu Business Line. An authority in his industry, Rajawat has bagged several awards, including the IT Journalist of the Year (2003) and Top Five Achievers in India Award (2004).

“As the center of gravity in the world is shifting globally from the US and Europe to Asia, there is a shift in India, too, especially on the media front,” said Rajawat. “Foreign multinationals have started understanding India much better now, and as their penetration rates increase, they are encountering the Indian language media.