Pradeep Guha to pump up digital advertising

Komli Media, which runs an online ad network, has appointed Pradeep Guha on its advisory board. He will be the fourth person to join Komli Media as advisor, reports afaqs.com

Guha has more than 30 years of experience across media and entertainment companies. He is currently a director of the International Advertising Association and a venture advisor with Nexus India Capital, a venture capital firm. He is also on the advisory board of Mukta Arts, Future Media and Whistling Wood International, a film training institute.

Earlier, Guha has worked with Zee Entertainment Enterprises as Chief Executive Officer and with the Times of India Group as President and Director.

In 2008, Komli Media roped in Greg Stuart, former head, Interactive Advertising Bureau (IAB); Munjal Shah, chief executive officer and co-founder, Like.com (a visual search engine); and Greg Coleman, president, Platform A, AOL’s advertising business, on its advisory board.

Prashant Mehta, Chief Operating Officer, Komli Media, says, “I believe that the growth of online advertising will be led by a greater degree of integration of the digital medium with the traditional media and a shift of the advertising budget from traditional to digital media. Since Guha understands the traditional media well, his presence on board will actually help us to grab a greater share of the online advertising pie, which will get a boost because of the integration of digital and traditional media in the near future.”

Mehta feels that the share of online advertising in the overall ad spends will increase from the current 2 per cent to 5-10 per cent in the next three to five years.