Monday, March 27, 2006

India: Public relations skills

Prominent California venture capitalist Promod Haque’s Ottawa speech has a lot of relevance to Indian companies.

According to a report in the Ottawa Business Journal, the succinct message was: Ottawa companies hoping to hit the radar screens of US venture capitalists might want to learn some advanced marketing and public relations skills.

Haque, a 16-year veteran of Silicon Valley's high-flying venture capital community, was in Ottawa on Monday to address a TiE meeting. He is the managing partner with Norwest Venture Partners.

He also said companies “need to focus on capital efficiency or forget attracting investors altogether”.