400% online revenue growth

Manasvi Mehta interviews Haresh Chawla, CEO of TV18 in Business Standard:

Going forward, we expect the TV–Internet combination to be an effective tool for building communities and for offering solutions to advertisers. I would not be surprised if, one year down the line, we are known as much for our Internet properties as we are today for our TV properties.

We’ve done over $1mn in revenues from our Internet businesses in the last two quarters. The revenue stream, though only comprising about 10 per cent of our topline, has grown by over 400 per cent since last year.

We expect this kind of momentum to continue. Our spends on these businesses is marginal compared to competition since we have a large television franchise and thus our customer acquisition costs are minimal.