Tuesday, July 18, 2006

Digital communications, PR and blasts

On Monday evening, I received an unusual SMS urging me to observer one-minute silence on July 18 evening.

It is the first time that I am getting an SMS from any Indian Government. It is perhaps the first time any Indian Government is being so proactive….

How times are changing!

It only proves one thing beyond doubt: that the digital media (or call it New Media or digital communications) is spreading faster than anyone can imagine. This is what this blog has been repeatedly saying.

It is a major milestone in reaching out to stakeholders, prompting the all-important question: Is the Government machinery revisiting its public relations efforts?


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