Public relations course at IIM Bangalore

Dr Seema Gupta has joined the Indian Institute of Management Bangalore, where she intends to offer a course on corporate reputation management.

“Hopefully, it will help the industry and profession by sensitizing the future managers about the roles and responsibilities of corporate communications & PR,” says Dr Gupta.

Dr Gupta was earlier head of the PG programme in PR & event management at Mudra Institute of Communications, Ahmedabad.

With the demand for sound communications professionals increasing every passing minute, the Indian communications industry looks forward to more such initiatives.

“This is something worth appreciating,” says Priyadarshi Tripathy, hitting the bull’s eye. “Can I expect this course to not just train and groom future communications pros, but also encourage higher studies, research and policy-making in the field of corporate communications (or business communications in total)? Any profession to emerge stronger requires research along with practice.”

Here is wishing Dr Gupta and her team all the best!