Thursday, May 11, 2006

‘Father of public relations’ on Nehru, India

Edward L Bernays, considered the "father of public relations", had counselled actors, presidents, large corporations and government.

What is not so well known is that, immediately after India’s Independence, Bernays was consulted by then Prime Minister Jawaharlal Nehru. In his video, ‘India, the Democratic Republic of Southeast Asia’, Bernays recalls his advice to the Indian Government.

What were Bernays’ suggestions? Did India accept them? How did Pandit Nehru learn of Bernays?..

Please see a rare video to find out.

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