Electronic public relations

“There are opportunities galore for building cultural, interpersonal, technical and multi-dimensional relationships through e-communications and Internet,” said Professor Nabarun Ghose, Tiffin University, Ohio, at the weekend.

Professor Ghose was giving a lecture on 'Electronic Public Relations: Building and Assessing Profitable Relationships on the Net' under the aegis of the Chennai Chapter of Public Relations Society of India (PRSI), according to News Today.

“Big companies and academia in the US maintain EDIs (electronic data interchange) for sustained rapport with stakeholders,” he said.

Earlier, V S Ramana, Head, Corporate Communications, Larsen & Toubro Limited, briefed the gathering about the recent activities of the Chennai Chapter of PRSI.