‘PR industry sees tremendous growth’

Andrew Goldman, Vice-President - Communications, Philips Consumer Electronics, has told exchange4media, “It looks like the public relations industry has grown here (in India) tremendously. It clearly started with multinational organisations coming in, but now the media landscape is changing very quickly and it represents a lot of opportunity. It is a good channel of communication.

“There is a lot of strategic value to the public relations function and it is not just about press releases. There are a lot of other activities revolving around PR. I don’t know much about India, but studies done recently in Europe and the US indicate that consumers tend to rely on things like word of mouth and recommendations from colleagues, and a lot of this can be achieved through PR.”