Ad Age poll on GlaxoSmithKline's PR plan
Jim Horton talks about this week's Ad Age report GlaxoSmithKline Drafts Employees to Polish Industry Image.
"The pharmaceutical giant is so troubled by the worsening reputation of its industry that it plans to turn its entire 8,000-person US sales force into an aggressive public relations team."
Do you think this is a practical strategy for drug corporations? Will Glaxo employees' advocacy for the drug industry improve its image? You could cast your vote .
"The pharmaceutical giant is so troubled by the worsening reputation of its industry that it plans to turn its entire 8,000-person US sales force into an aggressive public relations team."
Do you think this is a practical strategy for drug corporations? Will Glaxo employees' advocacy for the drug industry improve its image? You could cast your vote .
posted by J S Sai at 5:02 AM
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