Corporate Communications, Public Relations professional

Corporate Communications professional who has been designing and implementing innovative, integrated, research-based campaigns in Corporate Communications and Public Affairs. Specializations include Crisis Communications/ Reputation Management, Brand and Marketing Communications, Public Affairs, Internal Communications, Pre-IPO/ Investor Relations and Social Media.

Wednesday, March 28, 2018

‘Not hype. Not spin. But truth. If public relations is to retain its position as the credible source, we must not…’

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A legendary PR guru passed away earlier this week, but his words describing PR ring loud and clear.   Thomas Harris, former President,...
10 comments:
Tuesday, March 27, 2018

Death of a strong advertising appeal?

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Projecting the perfect man or woman. That has been one of the strongest appeals used by advertising in clothing and related areas over the...
8 comments:
Thursday, March 22, 2018

Marketing: Importance of relevance

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“In this new era of digital-based competition and customer control, people are increasingly buying because of a brand’s relevance to their ...
1 comment:

Paul Holmes: Morality is not optional

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Paul Holmes is a world-renowned authority on public relations and reputation management. When Paul talks, several of the global PR giants...
1 comment:
Friday, February 05, 2016

A.G. Krishnamurthy passes away

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A.G. Krishnamurthy, Founder, Mudra Communications Limited, passed away in Hyderabad after a brief illness early this morning. He was 73. ...
15 comments:
Tuesday, January 26, 2016

India PR Guru among most influential global communications leaders

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M adan Bahal, Co-Founder and Managing Director, Adfactors PR and Co-Vice Chair, PROI Worldwide for the Asia-Pacific region, turns 60 on Jan...
11 comments:
Sunday, February 22, 2015

PR, management lessons from acclaimed 9-year-old entrepreneur

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At the age of nine, Alina Morse of Wolverine Lake, Michigan, is already an acclaimed entrepreneur in the US, winning success and admiration...
19 comments:

Beware, Board of Directors! Activist investors’ clout is growing

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Activist investors have been storming the Boards of top US listed companies, and bringing about sparkling changes. The developments have p...
13 comments:
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About Me

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J S Sai
C-Level Corporate Communications professional who has been designing and implementing innovative, integrated, research-based campaigns in diverse sectors including aviation, BFSI, health care, infrastructure, logistics, mining, realty, retail, social and telecom. Companies include Bharat Financial Inclusion Limited (earlier ‘SKS Microfinance Limited’), Bharti Airtel, the GMR Group, Jet Airways, Maersk Line, The MobileStore (Essar), Monsanto, Novo Nordisk and Qualcomm. Focus areas include Corporate Communications, Branding, Marketing Communications, Internal Communications, Crisis Management and Public Affairs. Hands-on, collaborative approach in goal-oriented leadership roles with leading corporate/ communications consultancies. Spokesperson role besides offline media engagement. Media skills training for senior management. Contact: jssaai@gmail.com.
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