India among top three trusted countries

The United Arab Emirates, India, and Indonesia are the top three countries on this year’s Edelman’s Trust Barometer, while the three bottom countries are Turkey, Ireland and Japan.

Globally, however, the public’s trust in businesses, NGOs, media, and government decreased slightly in 2014 compared with the previous year, according to the Barometer. Trust in NGOs declined 3% globally to 63%, trust in media dropped 2% to 51%, and trust in business fell 2% to 57%, compared with last year’s findings, reports Diana Bradley in PR Week.

According to Bradley, an academic or expert remains the most trusted spokesperson (70%) while a company technical expert is the second-most trusted (67%). A "person like yourself" came in third (63%). CEOs and government officials or regulators are the least trusted, coming in at 43% and 38%, respectively.