PR and ethics

Sue Wolstenholme is launching an ‘only ethical approach’ campaign as the new President of the Chartered Institute of Public Relations (CIPR), a professional body in the United Kingdom for public relations practitioners.

“PR can be used for all kinds of things, whether it's starting wars or selling bars of soap,” according to Wolstenholme. “But when it is professionally done it usually changes something for the better. It is such a powerful tool it must be done ethically.”