Leading India corporate hires global communications agency

Another Indian corporate has hired the services of a leading global communications agency.

Bell Pottinger Corporate & Financial has been called in to advise Indian real-estate fund Trikona Trinity Capital, reports PRWeek.

The agency will advise the AIM -listed property fund on corporate public relations and investor relations.

Bell Pottinger will act as lead communications advisor in conjunction with Trikona TC's existing public relations firms in New York and Mumbai.

The account will be led by associate director, Nick Lambert, who said: “Trikona TC has a very successful business model, but it's currently not sufficiently well-known within the investment community either in the UK or internationally. Our job is to change that.”

Trikona TC has a market value of £200m and is a leading investor in the Indian real estate sector.

Ashesh C Shah, head of UK and global head of corporate development at Trikona Capital, said: “We met four firms before selecting Bell Pottinger and were particularly impressed by their commitment to emerging market clients.”

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